The Pacific Reach’s Hospitality & Entertainment team has over 70 years of hospitality management experience, bringing together various fields of expertise in managing and operating hotels and food & beverage outlets.
CEO & Co-Founder
Azim is responsible for directing all business activities for Pacific Reach, which he co-founded in 2014. Azim has extensive experience in managing and overseeing investments in a variety of industries, including real estate, hospitality, healthcare, and technology. Azim is also responsible for driving the creative direction and strategy for Pacific Reach’s Hospitality and Entertainment Division. Specifically guiding the vision and design required to develop unique and vibrant venues that stand apart. He is a member of the Young Presidents’ Organization, a recipient of the Ernst & Young Entrepreneur of the Year Award, and winner of the Business in Vancouver Top 40 Under 40 Outstanding Achievement Award. Azim is a trained family physician and graduated as a Medical Doctor (M.D.) from the University of British Columbia.
Director, Hotel Operations
As the Director of Hotel Operations, Nash manages and oversees hotel operations of all hotels in Pacific Reach’s hotel portfolio, currently comprising of seven multi branded hotels, with individual hotel General Managers reporting directly to him. His responsibilities include financial and operational insight for each hotel, overseeing management staffing levels, ensuring brand compliance as well as dealing with the various hotel franchise companies. Nash is a Certified Management Accountant with almost 40 years of hotel management experience including managing multi-asset hotel portfolios. Prior to joining Pacific Reach in 2005, Nash was the Vice President of Allied Hotel Properties overseeing seven full service hotels in their portfolio.
Managing Director, Design & Special Projects
Zahra is responsible for overseeing design, food & beverage concepts, and special projects for Pacific Reach’s hospitality portfolio. Zahra brings two decades of diverse business experience, having worked at McKinsey & Company in New York, the World Health Organization in Geneva, and corporate finance firms in Vancouver. Zahra has been a member of the Young Presidents Organization since 2010, is co-founder of the Sparkle Gala in Support of the BC Women’s Hospital, a former co-chair of the Canuck Place Gift of Time Gala, and one of the founding members of the Forum for Women Entrepreneurs. Zahra has a Bachelor of Science degree from UBC and a Master’s of Science degree from Harvard University.
Regional General Manager
As the Regional General Manager of Pacific Reach’s Hospitality Division, Jeff manages the Hotel Belmont Vancouver as well as being responsible for overseeing all matters related to the operations of specific hotels and restaurants/ entertainment businesses within the Pacific Reach portfolio. Jeff also assists the acquisition team in conducting strategic analysis on any existing hotels or any potential new acquisitions/developments/dispositions. Prior to joining Pacific Reach, Jeff held various management positions with Holiday Inn Vancouver Centre and Hilton Vancouver Metrotown. With over 15 years of experience in the hospitality industry, Jeff is a holder of the Certified Hotel Administrator Designation and a graduate of the University of British Columbia with a Double Major in Economics and Asia Area Studies.
Regional General Manager
John manages the Sheraton Vancouver Guildford and assists the acquisitions team in conducting strategic market analysis on potential acquisitions and redevelopments. Prior to joining Pacific Reach, John held various management positions in Vancouver and internationally. He has over three decades experience in four and five diamond hotels, restaurants, private international consulting practice and private clubs. John graduated from the University of Ottawa and The Conrad N. Hilton College of Hotel and Restaurant Management where he majored in Marketing and Finance.
Senior Vice President, Development & Construction
As Senior Vice President, Development and Construction, Mark brings extensive experience in international markets, particularly with world-class mixed-use developers in Canada, USA, Asia and the Middle East. Mark’s responsibilities include overseeing all aspects of the development and construction of new projects across the business including; Commercial, Residential and Hotel properties in British Columbia, Ontario, California, Arizona, and Illinois. His focus is on developing and executing sound development strategies for both land and infill assets. Mark holds an MBA from the University of Chicago-Booth School of Business.
Dan leads all investment activities at Pacific Reach including sourcing, negotiating, and execution of acquisition opportunities. His areas of expertise include multifamily and commercial real estate, development, hospitality, and senior housing. Dan brings nine years of experience in real estate investment and has been directly involved in over $3 Billion in transactions across North America. Prior to Pacific Reach, Dan was a part of the development team of a prominent Canadian developer. He is a member of UDI, ULI, NAIOP, and the Gastown BIA. Dan graduated from the University of British Columbia, with a Bachelor of Commerce (Honours), specializing in Accounting and Real Estate.
As General Counsel for Pacific Reach, Irfan oversees all aspects of the company’s legal matters including acquisitions, financing, leasing, property management, construction, employment, and litigation. Prior to joining Pacific Reach, Irfan worked as in-house counsel for one of North America’s largest real estate developers and with a prominent Vancouver law firm practicing real estate law. Irfan received his undergraduate degree from the University of British Columbia and obtained his Juris Doctor from the University of Victoria. Irfan is an active member of the Law Society of British Columbia, Canadian Bar Association, Canadian Corporate Counsel, and Real Estate Council of British Columbia.
Brodie is an Investment Associate at Pacific Reach, responsible for supporting the capital and real estate teams in evaluating public and private investment opportunities. He has over two years of capital markets experience in investment banking. Prior to Pacific Reach, Brodie worked at a global boutique investment bank focused on infrastructure and energy clients. Brodie holds a Bachelor of Commerce from the University of Calgary, Haskayne School of Business.