The Pacific Reach’s Hospitality & Entertainment team has over 70 years of hospitality management experience, bringing together various fields of expertise in managing and operating hotels and food & beverage outlets.
CEO & Co-Founder
Azim is responsible for directing all business activities for Pacific Reach, which he co-founded in 2014. Azim has extensive experience in managing and overseeing investments in a variety of industries, including real estate, hospitality, healthcare, and technology. Azim is also responsible for driving the creative direction and strategy for Pacific Reach’s Hospitality and Entertainment Division. Specifically guiding the vision and design required to develop unique and vibrant venues that stand apart. Prior to founding Pacific Reach, Azim co-founded and managed Retirement Concepts, which is one of Canada’s largest privately held seniors housing companies. He is a member of the Young Presidents’ Organization, a recipient of the Ernst & Young Entrepreneur of the Year Award, and winner of the Business in Vancouver Top 40 Under 40 Outstanding Achievement Award. Azim is a trained family physician and graduated as a Medical Doctor (M.D.) from the University of British Columbia.
Director, Hotel Operations
As the Director of Hotel Operations, Nash manages and oversees hotel operations of all hotels in Pacific Reach’s hotel portfolio, currently comprising of seven multi branded hotels, with individual hotel General Managers reporting directly to him. His responsibilities include financial and operational insight for each hotel, overseeing management staffing levels, ensuring brand compliance as well as dealing with the various hotel franchise companies. Nash is a Certified Management Accountant with almost 40 years of hotel management experience including managing multi-asset hotel portfolios. Prior to joining Pacific Reach in 2005, Nash was the Vice President of Allied Hotel Properties overseeing seven full service hotels in their portfolio.
Managing Director, Design & Special Projects
Regional General Manager
As the Regional General Manager of Pacific Reach’s Hospitality Division, Jeff manages the Hotel Belmont Vancouver as well as being responsible for overseeing all matters related to the operations of specific hotels and restaurants/ entertainment businesses within the Pacific Reach portfolio. Jeff also assists the acquisition team in conducting strategic analysis on any existing hotels or any potential new acquisitions/developments/dispositions. Prior to joining Pacific Reach, Jeff held various management positions with Holiday Inn Vancouver Centre and Hilton Vancouver Metrotown. With over 15 years of experience in the hospitality industry, Jeff is a holder of the Certified Hotel Administrator Designation and a graduate of the University of British Columbia with a Double Major in Economics and Asia Area Studies.
Regional General Manager
John manages the Sheraton Vancouver Guildford and assists the acquisitions team in conducting strategic market analysis on potential acquisitions and redevelopments. Prior to joining Pacific Reach, John held various management positions in Vancouver and internationally. He has over three decades experience in four and five diamond hotels, restaurants, private international consulting practice and private clubs. John graduated from the University of Ottawa and The Conrad N. Hilton College of Hotel and Restaurant Management where he majored in Marketing and Finance.
Senior Director, Acquisitions
Vera leads all investment activities at Pacific Reach including sourcing, evaluation, and execution of potential investment opportunities. Vera brings over a decade of experience in real estate investment in aspects deal management from sourcing to closing as well as development and operations. She has directly managed and closed in excess of $2 billion in transactions across multiple asset classes and jurisdictions throughout her career. Prior to joining Pacific Reach, Vera was part of the investment group of an international resort developer. Vera graduated from the University of British Columbia with a Bachelor of Commerce (Honours), specializing in Finance and Real Estate.
Dan manages the real estate investment pipeline for Pacific Reach, from sourcing, negotiating, due diligence, and execution of acquisition opportunities. His areas of expertise include commercial & multifamily real estate, development, hospitality, and senior housing. Dan brings over eight years of experience in real estate investment and development. Prior to joining Pacific Reach, Dan worked as a Development Analyst for a prominent Canadian developer. He is an active member of the Urban Development Institute and the Gastown Business Improvement Society. Dan graduated from the University of British Columbia, earning his Bachelor of Commerce (Honours) with specializations in Accounting and Real Estate.
Dillon is a member of the acquisitions team at Pacific Reach, assisting with all activities from the sourcing to the closing of investment opportunities. Dillon has over three years of experience in mergers and acquisitions, debt and equity financings, and investor relations. Prior to Pacific Reach, he worked in mortgage financing and investment banking. Dillon earned his Bachelor of Commerce from the University of British Columbia, graduating with Honours, with specializations in Finance and Real Estate.